AI-powered Keyword Research

with Claude & Semrush

The most important thing

• Synopsis

  Keyword research is one of the most important jobs in SEO — and one of the most repetitive. Hours of manual work across multiple tools, chasing opportunities, clustering keywords, mapping intent, to decide what to create next.

  
  What if one workflow could handle it all?

  
  Join AI Visibility Educator & SEO Strategist Anna York and Semrush Head of Organic & AI Visibility Sergei Rogulin for a practical look at AI-powered keyword research using Claude and the Semrush MCP.

  
  Anna and Sergei will walk you through a live workflow demonstration, showing how AI can help transform a simple content brief into organized keyword clusters, search intent insights, and a structured content plan. Throughout, they’ll share real-world examples, and discuss where AI creates meaningful efficiencies, and why human expertise still matters for strategy and decision-making.

  
  Expect a hands-on session with real workflows, actionable takeaways, and an open Q&A.
  

• You'll learn how to:
  

  • Connect the Semrush MCP to Claude and pull keyword data programmatically
  • Automate keyword discovery, clustering, and intent classification in a single workflow
  • Build a content plan from raw keyword data without leaving your AI environment
  • Understand where AI-assisted keyword research adds real efficiency vs. manual work
  • Replicate the demo workflow in your own team immediately

• Of course we have a present

  • Traditional ways to attract clients
  • How non-traditional tactics impact your client count and your brand
  • Setting up a plan

  Join us for a creative and exhilarating 45 minute live discussion on leveraging non-traditional client acquisition tactics that help build your agency.