Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
SEMrush customers who use Position tracking on a daily basis might have already noticed some changes to the user interface. There are two new buttons: Apply Tags and Manage Tags. Now you can easily group the keywords by specific words or a brand name!
While creating a new tracking campaign you can add Tags in the field Add Keywords.
While creating a new tracking campaign you can add Tags in the field Add Keywords.
There are two ways to add tags to an existing tracking campaign:
- Click Edit in the upper right corner and fill in the appropriate field, or
- Click Manage Tags in the upper right corner.
If you go with the second option, you will see a popup window. Check off all the keywords you want to group and enter the name of a tag. Then, click Add tags.
Your tag is added!
Go to the main screen of Position tracking and click Apply tags. Now you can choose which keywords to display by applying or resetting the tags related to them.
Play with the tags to see how easily and fast you can create tags and link your keywords to them. Add more keywords to your tracking campaign without any fear of being unable to manage them.
Go to the main screen of Position tracking and click Apply tags. Now you can choose which keywords to display by applying or resetting the tags related to them.
Play with the tags to see how easily and fast you can create tags and link your keywords to them. Add more keywords to your tracking campaign without any fear of being unable to manage them.
About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 91,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
