Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
With a new Backlinks feature, you can determine which of a domain’ webpages has the highest number of incoming links!
The Indexed Pages report will show you which webpages of your or your competitors’ websites have the most backlinks.
In the Domains or Backlinks columns, you will see how many referring domains (1) and incoming links (2), respectively, a webpage has. By default, a domain’s links will be sorted in descending order by the number of backlinks. Click the number in these columns to go to the Referring Domains or Backlinks report for a URL.
The report will also show the number of internal and external links per page.
Check out the new Indexed Pages report and evaluate the webpages that are winning the most backlinks!
