Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026
Semrush, a leading online visibility management SaaS platform, launches AI Toolkit (AI SEO Toolkit), a solution designed to help businesses understand their visibility in AI-driven search platforms like ChatGPT, Gemini, and Perplexity —and how to turn those insights into strategy.
The search landscape is undergoing a fundamental shift. AI-driven platforms changed how brands are discovered, positioned, and engaged with before users even visit a website. This change turns AI-generated search into both a brand marketing and performance marketing channel. Yet, most companies lack insights into how they appear in AI-generated results—or how they compare to competitors in this new search paradigm.
The Semrush AI Toolkit (AI SEO Toolkit) helps executives and marketing teams track how LLMs like ChatGPT talk about their brands and competitors, offering insights and recommendations to refine business strategy, enhance products, and strengthen market positioning.
“AI is fundamentally changing the way consumers find and engage with brands,” said Eugene Levin, President of Semrush. “The Semrush AI Toolkit (AI SEO Toolkit) provides C-level executives, marketing strategists, and decision-makers with a clear view of their AI-driven brand presence and the insights needed to act on it. Understanding how AI portrays a business is no longer optional.”
The AI Toolkit (AI SEO Toolkit) equips businesses with data-driven insights to navigate AI-driven search and optimize their digital strategies.
The search landscape is undergoing a fundamental shift. AI-driven platforms changed how brands are discovered, positioned, and engaged with before users even visit a website. This change turns AI-generated search into both a brand marketing and performance marketing channel. Yet, most companies lack insights into how they appear in AI-generated results—or how they compare to competitors in this new search paradigm.
The Semrush AI Toolkit (AI SEO Toolkit) helps executives and marketing teams track how LLMs like ChatGPT talk about their brands and competitors, offering insights and recommendations to refine business strategy, enhance products, and strengthen market positioning.
“AI is fundamentally changing the way consumers find and engage with brands,” said Eugene Levin, President of Semrush. “The Semrush AI Toolkit (AI SEO Toolkit) provides C-level executives, marketing strategists, and decision-makers with a clear view of their AI-driven brand presence and the insights needed to act on it. Understanding how AI portrays a business is no longer optional.”
The AI Toolkit (AI SEO Toolkit) equips businesses with data-driven insights to navigate AI-driven search and optimize their digital strategies.
- AI Market Share Tracking – Measures how often a brand appears in AI-generated search results and benchmarks visibility against competitors.
- Sentiment & Brand Perception Analysis – Identifies how AI platforms describe a business, key themes in AI-generated responses, and shifts in consumer sentiment.
- Strategic Business Recommendations – Offers AI-driven insights to refine go-to-market strategies, improve competitive positioning, and capitalize on emerging trends.
The Semrush AI Toolkit (AI SEO Toolkit) translates complex AI-generated brand perception into potential strategies, helping businesses refine their messaging, strengthen market positioning, and uncover new opportunities.
“AI-driven search is not going anywhere and is changing how brands are discovered,” Levin added. “AI Toolkit (AI SEO Toolkit) is the first step on equipping businesses with the intelligence they need to understand where they stand, how they compare, and how to turn AI-driven search into a real growth opportunity.”
The Semrush AI Toolkit (AI SEO Toolkit) is available to businesses worldwide.
For more information, visit Semrush AI Toolkit (AI SEO Toolkit).
“AI-driven search is not going anywhere and is changing how brands are discovered,” Levin added. “AI Toolkit (AI SEO Toolkit) is the first step on equipping businesses with the intelligence they need to understand where they stand, how they compare, and how to turn AI-driven search into a real growth opportunity.”
The Semrush AI Toolkit (AI SEO Toolkit) is available to businesses worldwide.
For more information, visit Semrush AI Toolkit (AI SEO Toolkit).
