
Semrush’s New Traffic Insights Explains Changes In Competitor Traffic Performance
New AI-powered Traffic Insights in Traffic Analytics help teams identify competitor traffic spikes and drops, understand the drivers, and act faster.
June 11, 2026

New enterprise solution combines deep technical crawling, continuous monitoring, and market-leading search data to safeguard brand visibility in the AI era
“AI systems and search engines treat technical gaps as red flags. By surfacing those issues early, Site Intelligence helps brands maintain a healthy site and safeguard visibility before it slips – whether in rankings or AI-generated answers. With general availability, enterprise marketers can now make Site Intelligence a core part of their site health strategy and safeguard their brand better than ever before.”
Vitalii Obishchenko, Chief Product Officer at Semrush


